The Atlas: Everything We Have Built

The map

1 · nowcity.co, the front door

Audience: everyone. Cities, partners, press, and anyone we hand a card to. What it says: Now City Inc is a regenerative developer and operator turning underused sites into walkable, green, mixed-use districts across the West Coast.

Pages: Home, Approach, Stack, Services, Investment, Team, FAQs, Contact, each with a parallel /staging copy for drafting. Built in Astro (src/pages/ in the repo), unlike everything else in this atlas, which is hand-built static HTML in public/.

Standing caveat: the main site runs the System A brand treatment (the tailwind "Brand Bible"), which we have flagged as the slop root cause; the west-salem editorial system (System B) is the preferred direction and a phased unification plan exists but has not been green-lit. Until then, expect the front door and the deeper rooms to feel like cousins, not twins.

2 · nowcity.co/invest, the platform raise

Audience: prospective platform investors in Now City Inc itself. The ask: $3.5M of C-Corp equity, one of two vehicles in the $15.5M Phase One Capital Campaign. Form: a single-page pitch-deck flow (rebuilt July 15 from the original four-page portal; old URLs redirect to anchors).

The section flow, which is also the argument: 01 The Opening (America needs districts, the role is vacant) → 02 The Platform (four earning layers, four owned systems, the flywheel) → 03 Now City Homes (the anchor-buyer thesis, the chassis catalog, the single-stair unlock, the regulatory window, asset-light delivery) → 03b The Order Book (four demand sources and the artifacts that convert them) → 04 Market (TAM ~$115B / SAM ~$20-25B / SOM ~$250M by year 10, footnoted) → 05 Proof (Edgewater stats and traction) → 06 The Raise (two vehicles, value flow $3.5M → $12M → ~$34M → $650M, use of funds including the $0.5M order-book line, milestones, and the fee revenue projection: ~$112M cumulative by 2035 across 10+ project kickoffs) → 07 Honest Questions → 08 Team.

Also: exports to a paginated PDF via the print stylesheet; the current export lives in the project folder as "Now City Inc - Investor Pitch (July 2026).pdf". Maxumal is never named here. Returns language stays structural; IRR lives only in the Upside Explorer.

3 · nowcity.co/west-salem, the Edgewater portal

Audience: district fund investors, coalition partners, delivery partners, and diligence-minded readers. This is the deep data room for the first district: a ~22-acre riverfront assembly in West Salem, roughly 1,000 homes, $650M pipeline, Now City as master developer.

The nav, grouped as visitors see it:

• District Plan: District Vision, Innovation District, Activation Plan, Capital City Compact, Coalition & Partner Strategy.
• Research & Precedents: District Economic Development, District Value Creation, Global District Developments, District Mobility, Single-Stair / Point Access Block, ULI Salem TAP (2022), The Copenhagen Comparison.
• Concepts: Women & Family Health Institute, Salem Mobility Concepts, Whoosh by Swyft Cities.
• Investor Portal: District Capitalization, Business Plan, Capital Stack (the financing memo with its live verification register), Upside Explorer, Feasibility Review (Jun 2026), Market Feasibility Study (2025 PDF).
• Delivery: Delivery Teams, Team, Contact.

Off-nav pages that still exist (linked contextually or retired in place): the OM page, phase1-model (the old tool preserved for the OM iframe), upside/upside-dev/ncue-product (product surfaces for the live NCUE embed), partners, proposal-cannon, proposal-held, odc, wellness-institute-seats. Treat these as inventory when auditing links or doing redesign sweeps.

Standing rules for this portal: master developer positioning throughout; returns live only in the Upside Explorer; the landowner and specialist builders are never named; positive framing; no em dashes. The district flythrough video is self-hosted (mind the Pages 25MiB file limit and the edge-cache gotcha on new assets).

4 · dev.nowcity.co, this shelf

Audience: us, and invited collaborators. Working documents in branded HTML, each built to compound through dated addenda. Current shelf:

• The Atlas (this page): the ecosystem map and inventory.
• Now City Homes: The Anchor Buyer Strategy: the working version with Maxumal named, the framework-agreement checklist, verification homework on the code pathways, and the open questions.
• The Programmatic JV Playbook: how we move from deal-by-deal raises to one patient capital partner across the pipeline, and the eight traps that turn sponsors into employees.
• Meeting Guides, Kadlub & Atkins Dame: extraction-oriented question sets for the July 22 meetings.

Publishing workflow: author in markdown in the project folder where practical, convert to the shared template, add a card to the shelf index, push. When a meeting or negotiation teaches us something, the addendum goes in the document, not in a drawer.

5 · nowcity.ai, the software arm

Audience: deal teams and capital partners beyond our own districts. Now City Regenerative Development Intelligence: expert human and AI systems for complex mixed-use development. Home of the Upside Explorer (live collaborative underwriting; embedded into the west-salem portal via the token-gated nc-embed endpoint) and the NCRDI twelve-dimension outcomes framework. The Python engine lives in the now-city-upside-explorer repo (verified port plus MCP stub; V1.0 aims at per-upside agents with an orchestrator).

Strategic role in the platform story: the software is simultaneously a product with its own commercial path, the platform's underwriting engine, and, per the order-book strategy, a demand-aggregation channel: every external team that underwrites with it is a qualified buyer for the Homes catalog.

6 · nowcity.life, the resident brand

Audience: future residents. "Now City Neighborhoods: a new Pacific Northwest neighborhood is coming together. The peace and space people leave the city for; the walkability and culture they leave behind." The consumer-facing surface where demand raises its hand, which makes it a quiet input to the order book too. Own repo (nowcity-life).

7 · urbanreboot.org, the mission vehicle

Audience: philanthropy, impact capital, and mission partners. Urban Reboot is a venture philanthropy fund: raising and deploying catalytic capital for sustainable real estate, reinvesting returns, and providing capacity-building and advisory support. Its stated mission ("accelerating the transition to regenerative, resilient, and equitable communities") is word-for-word the mission Now City Inc executes commercially; the two are the mission-side and market-side of the same idea. Keep the relationship clean: separate entities, separate sites, aligned language.

8 · Access codes and gates

Caution we accept knowingly: these are client-side JS gates for access hygiene, not security. Nothing on any gated page should be something we could not survive a sophisticated visitor reading, and true secrets (personal terms, negotiation floors with numbers attached to named counterparties) stay off the web entirely.

9 · Repos and update discipline

The one rule that keeps this atlas true: when something ships anywhere in the ecosystem, it gets a line here the same day. An atlas that is 95% current is 100% distrusted.

Changelog

• July 21, 2026: Atlas created. Reflects the invest rebuild (single-page pitch, $3.5M, Now City Homes + order book + fee projection), the Homes render set, and the dev shelf's first four documents.